British Airways
A quick concept for a Story Worldwide pitch
A quick concept for a Story Worldwide pitch
Story Worldwide were courting British Airways for business and asked me to re-design a page that was on the BA site at the time (a spreadsheet-like comparison of hidden charges amongst their competitors) to act as an example of how the agency could be of value.
The restructured layout includes an introductory header to visually communicate the basic message and a new sidebar to spell out the potential savings in relevant 'holiday related' units. The main content of the page is reworked to clarify the interaction, and a 'traffic-light' colour code is used to highlight the differences in cost between airlines.
The whole page would respond dynamically as different options were selected - the bar chart at the top of the page would resize accordingly, and at the base of the table the savings are re-itterated as a sentence. The values in the sidebar would also change.
The restructured layout includes an introductory header to visually communicate the basic message and a new sidebar to spell out the potential savings in relevant 'holiday related' units. The main content of the page is reworked to clarify the interaction, and a 'traffic-light' colour code is used to highlight the differences in cost between airlines.
The whole page would respond dynamically as different options were selected - the bar chart at the top of the page would resize accordingly, and at the base of the table the savings are re-itterated as a sentence. The values in the sidebar would also change.
Below… A screenshot of the page in question as it appeared on the British Airways site at the time. The brief was essentially - create a 'new and improved' version as a demonstration of what Story Worldwide can offer BA.
